Penguin was introduced in 1955 by Munsingwear, a State-side clothes store, when it launched the Original Penguin golf shirt in the US. Munsingwear was said to be the originator of the classic golf shirt.

In 1954 the Munsingwear salesman covering the northeast coast brought a fluffy stuffed penguin to a meeting in Minneapolis, where a logo for a new idea in golf shirts to go up against Lacoste's popular shirts was the subject at hand.

Munsingwear's Lacoste-style golf shirt added an under-arm "action gusset" and moved the pocket to the right breast to avoid any interference with the swing.

The new Penguin logo was adopted, the shirt hit the market after being worn by celebrities like Bob Hope, Bing Crosby and Arnold Palmer, they never looked back.