Superdry has almost become a household name and it only launched in 2003 under different name altogether AKA Laundry Athletics. The label formed in Cheltenham, England and the first shop launch was in one of London’s fashion capitals Covent Garden.
The brand shot to fame when arguably the most famous footballer in the world David Beckham was caught wearing the leather jacket and Osaka t-shirt.

The collections are broad across menswear and womenswear, which includes a range of Hoodies, T-Shirts, Shirts and jackets. The main inspiration for the collections is the influence of Japanese styling, which is distinctive and fashion forward.